I love that we can make different lists for different stores. Its good for more things than just grocery shopping. We had a list while my husband was deployed. His time zone was very different than mine so if he thought of anything hed like me to ship to him while I was unavailable, he would just put it in the "Things to Ship" list we created. As soon as one person adds an item, we all see it on our own phones. This makes it great for our kids to add to the grocery list as they open the last of an item.